Google has released a new search app called Go in 26 African countries that would allow users to search the web faster, even with slow Internet connections.
It will partner with pan-African wireless carriers such as MTN Group Ltd. and Vodacom Group Ltd. to preload the app on some of their low-end devices.
The internet giant has also adapted the voice function to work better on slow connections, even as basic as 2G networks, according to Google Africa Chief Marketing Officer Mzamo Masito.
“Weak data connectivity, high data costs and low storage space often make it hard for people to get the most out of the internet,” he told reporters on Thursday. “Google Go is built to handle these challenges.”
U.S. tech giants see Africa as a relatively untapped market for smartphones and services such as web search and social media.
Over the last few months, Google has been releasing lightweight operating “Go” systems of its popular apps for less capable phones including Gmail and Google Assistant. Last year, it launched YouTube Go in Nigeria, an “offline first” version of the video sharing platform, allowing users to preview and download videos, rather than stream, and essentially save on data costs.
The app’s release is part of a recognition of how high data costs, inadequate digital infrastructure, geographical locations, and scarcity of content in local languages keep many Africans offline.
By 2020, there will be 535 million unique mobile subscribers in sub-Saharan Africa, up from 420 million in 2016 – a subscriber base that is growing faster than any other region globally. Internet bandwidth capacity is also growing fast while mobile broadband connections are set to reach half a billion by 2020, becoming the driving force behind innovation, financial inclusion, and access to services ranging from solar power to education, and insurance.
Younger consumers in sub-Saharan Africa are increasingly demanding quicker internet speeds and cheaper phones to go about their business, while MTN and Vodacom see the digital space as their fastest-growing market.
The new app will be available in 26 countries in sub-Saharan Africa and will be pre-installed on all Android Oreo devices. The company also plans to make it available in other emerging markets, including India, Brazil and Indonesia.
Africa Business Pages (africa-business.com), on the other hand, is also offering free listings for African businesses.
