Paperworld Middle East

Exhibition and trade fair specialising in paper, paper products, stationery and packaging industry

The next edition of stationery and office products exhibition, Paperworld Middle East set to build on previous success. Many visitors to the exhibition expressed interest in sourcing African brands and there was a steady increase in the number of trade visitors from African countries. (Watch video below). The number of key buyers and decision makers attending the exhibition continues to rise each year, making the show an important source of new business contacts.

Dubai is the ideal marketplace to open up new markets for Paperworld customers and connect worldwide businesses with the Middle East and Africa.

Now Messe Frankfurt Middle East is upping the ante, and is introducing more creative and playful initiatives that further underline Paperworld Middle East’s More than Paper tagline when it opens from 18-20 March 2019 at the Dubai International Convention and Exhibition Centre.

Showcasing a valid representation of the global paper products and office supplies industry, organiser Epoc Messe Frankfurt reported a steady increase in exhibitor numbers. Amongst the many official country pavilions at the fair were Egypt and Tunisia. Product categories to be seen on the show floor each year at Paperworld Middle East include: office supplies, school articles, office paper & films, gift articles, Remanexpo and printers, wrapping, greeting cards/picture calendars and household paper.

In general, exhibitors reported a high level of visitor quality from a diverse range of countries across the region. Mark Dawson who heads up Dutch Micro Solutions Enterprises (MSE) in Europe, Middle East & Africa commented: “We are pleased with what we have achieved in Dubai. It was a vibrant show and we were busy. We received visitors from all of the GCC countries and from multiple countries in Africa. These are all emerging markets and offer attractive growth opportunities. It was an exciting week and it will deliver new business for us.”

Reflecting the growing concern for greener standards and sustainable development among consumers, will be the Green Office Area, supported by the UAE Ministry of Environment and Water. The Green Office Area is dedicated to showcasing sustainable products which are recyclable and environmentally friendly. It will be of use to trade visitors interested in sourcing ‘green’ products.

Paperworld Middle East is the region’s largest trade fair for office and stationery products, showcasing the entire range of paper and office products and services. The Middle East edition of the world-renowned Paperworld brand, it provides an ideal business sourcing and networking platform with considerable reach across the region.

Paperworld Worldwide

The Paperworld brand has been exported to regions of importance to the sector around the world. The result is a global network of events that brings together demand and supply to the benefit of both exhibitors and visitors.

Africa Visitors to Paperworld Middle East

Field marketing in Africa: Promoting the exhibition amongst African audiences

Paperworld Middle East has also registered a healthy increase in the number of visitors from African countries looking for new sources of supply for all kinds of paper products and stationery items. Organisers confirmed that they have seen a big increase in visitors from Africa to the exhibition – largely due to their new and innovative marketing campaigns throughout Africa. Africa Business Pages, our Media Partners, have helped in promoting the exhibition in African countries,” said Alexandria Robinson, Paperworld Middle East’s show director.

“Field marketing in African countries through the Africa Business Pages has paid rich dividends in attracting African visitors to Paperworld Middle East,” she said.

By visiting the exhibition, African buyers are able to meet suppliers from all across the world under one roof. The ease of doing business with Dubai, its geographical proximity to Africa, convenient and efficient air and sea connectivity to Africa – have all attracted a growing number of Africans to Paperworld Middle East.